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	<title>418QE &#187; Personal</title>
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	<description>Musings on Design, Publishing and Technology</description>
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		<title>Corktown Newsletter</title>
		<link>http://www.418qe.com/corktown-newsletter</link>
		<comments>http://www.418qe.com/corktown-newsletter#comments</comments>
		<pubDate>Tue, 19 May 2009 16:30:21 +0000</pubDate>
		<dc:creator>James Caldwell</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[Editorial]]></category>

		<guid isPermaLink="false">http://www.418qe.com/?p=1273</guid>
		<description><![CDATA[After having moved back to Toronto I wanted to get involved with my community. I live in a part of Toronto called Corktown, which is an historic Old Town neighbourhood in the midst of massive changes. Corktown has immense potential and it is because of this fact that I decided to contribute my time and [...]]]></description>
			<content:encoded><![CDATA[<p><span class="ft">After having moved</span> back to Toronto I wanted to get involved with my community. I live in a part of Toronto called Corktown, which is an historic Old Town neighbourhood in the midst of massive changes. Corktown has immense potential and it is because of this fact that I decided to contribute my time and accept to be part of the ‘<a href="http://www.corktown.ca" target="_blank">Corktown Residents and Business Association</a>’ – (CRBA).<span id="more-1273"></span></p>
<h5>A little background</h5>
<p>This neighbourhood originated in the early 1800s and was a home to many Irish emigrants from the County Cork. Across the street from me is the first Catholic parish built in Toronto in 1887 named <a title="St. Paul's Basilica" href="http://en.wikipedia.org/wiki/St._Paul%27s_Basilica" target="_blank">St. Paul&#8217;s Basilica</a>, and around the corner is the oldest church in Toronto, <a title="Little Trinity Church" href="http://en.wikipedia.org/wiki/Little_Trinity_Church" target="_blank">Little Trinity Church</a> which was built in 1843. Since these early years this community has undergone many changes unfortunately not all for the better and with successive ‘Ward 28’ governments the whole lower east side of Toronto has been a dumping ground for the highly medicated or impoverished of Toronto. <strong>But things are hopefully changing</strong>.</p>
<h5>And Now</h5>
<p>At the CRBA I am tasked with membership and communication. To this end I am using my passion to help improve and promote the area as a family community and get more neighbours involved with improving our streets and homes. One of my specific responsibilities is the Corktown newsletter which I recently branded ‘<strong>The Corktowner</strong>’. The newsletter is basically an eight page black and white document with a run of about 1200. Besides from my skill set, my reasoning to tackle this eight page quarterly publication was to bring some professionalism and consistency to the most read voice of Corktown. My thinking is simple; more people will get involved, advertise and promote Corktown if there is <strong>a sense of maturity and pride</strong> that emanates from its image.</p>
<p>My aspirations are that this newsletter can act as one of the major catalysts to not just <strong>a Corktown revival</strong> but resurgence. I do enjoy this area and hope that my efforts will contribute a sense of pride and commitment that all my neighbours will act upon.</p>
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		<title>Mourning the Suburb</title>
		<link>http://www.418qe.com/mourning-the-suburb</link>
		<comments>http://www.418qe.com/mourning-the-suburb#comments</comments>
		<pubDate>Wed, 10 Mar 2010 15:15:48 +0000</pubDate>
		<dc:creator>James Caldwell</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Poster]]></category>

		<guid isPermaLink="false">http://www.418qe.com/?p=1969</guid>
		<description><![CDATA[Every so often I get a last minute phone call for help from a friend. In this case Aleksandra needed a promotional poster for a symposium she was organizing to be held at the Prefix Institute for Contemporary Art. The topic was “Mourning the Suburb – A Symposium on Dwelling, in Transition”. The symposium asked [...]]]></description>
			<content:encoded><![CDATA[<p><span class="ft">Every so often</span> I get a last minute phone call for help from a friend. In this case Aleksandra needed a <strong>promotional poster</strong> for a symposium she was organizing to be held at the Prefix Institute for Contemporary Art. The topic was “Mourning the Suburb – A Symposium on Dwelling, in Transition”.<span id="more-1969"></span></p>
<div id="attachment_1981" class="wp-caption alignnone" style="width: 580px"><img src="http://www.418qe.com/wp-content/uploads/2010/03/mourning-the-suburb_ai.jpg" alt="Mourning the Suburb Detail" title="Mourning the Suburb Detail" width="570" height="100" class="size-full wp-image-1981" /><p class="wp-caption-text">Mourning the Suburb Detail</p></div>
<p>The symposium asked the question &#8220;how we know ‘the suburb’&#8217;&#8221; and aimed for a reflection on the legacy of the suburb through the concept of dwelling. &#8220;Dwelling&#8221; can have different meanings and in this case was understood not just as different types of architecture but as different relationships between subjects and space which have changed throughout history. For various reasons, this was a last minute project and the poster was needed ASAP.</p>
<p>With an understanding that this was to be a <strong>quick albeit whimsical last minute job</strong>, I accepted and went to work. After spending hours on the first skeletal iteration, Aleks emailed me with feelings of disappointment that it was not like she had imagined and that she needed it to be completely different. Yep, a true last minute project, no prep, no initial proposal and no state of common understanding before the work began. So after a few hours of back and forth about what she liked and was used to seeing I got back to work with what would end up being the final product.</p>
<p><strong>Moral of the story</strong>? Even for a friend with a quick, last minute job it is always important to educate them to save you time in the end and produce what they need the first time. Next time…</p>
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		<title>A Photographer&#8217;s Gallery</title>
		<link>http://www.418qe.com/a-photographers-gallery</link>
		<comments>http://www.418qe.com/a-photographers-gallery#comments</comments>
		<pubDate>Sun, 04 Jan 2009 17:26:07 +0000</pubDate>
		<dc:creator>James Caldwell</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://www.418qe.com/?p=785</guid>
		<description><![CDATA[An artist&#8217;s site always captures interest. Their online galleries are often windows into other times or worlds, real or imaginary. Client Marcus Leatherdale Period 10.2001 – Present Client Bio Marcus Leatherdale is a Montreal-born photographer who has been exhibiting for more than 30 years in galleries and museum collections worldwide. Personal History This is one [...]]]></description>
			<content:encoded><![CDATA[<p><span class="ft">An artist&#8217;s site</span> always captures interest. Their online galleries are often windows into other times or worlds, real or imaginary.<span id="more-785"></span></p>
<div class="format_wrapper">
<p class="format_left">Client</p>
<p class="format_right"><a href="http://www.marcusleatherdale.com/" target="_blank">Marcus Leatherdale</a></p>
<p class="format_left">Period</p>
<p class="format_right">10.2001 – Present</p>
<p class="format_left">Client Bio</p>
<p class="format_right">Marcus Leatherdale is a Montreal-born photographer who has been exhibiting for more than 30 years in galleries and museum collections worldwide.</p>
<p class="format_left">Personal History</p>
<p class="format_right">This is one of my most enjoyable projects and I have made a great friend in Marcus. For me, there is no work better than that of helping out an artist, especially one as obviously talented as Marcus. It has always been a thrill to see the next unveiling of artwork and the evolution of the portfolio.</p>
<p class="format_left">Objective</p>
<p class="format_right">To enhance the site and make it more easily updateable.</p>
<p class="format_left">Noteworthy</p>
<p class="format_right">The old site was almost exclusively blocks of pictures and textual images&#8230; a nightmare to update. But it was important to the artist to keep the look and feel of the old site and that is what I did. Within a month, I completely cleaned up the entire site, tweaked the typography and added consistency throughout.</p>
<p class="format_left">Vendor</p>
<p class="format_right"><a href="http://www.thirst.org" target="_blank">Thirst</a></p>
</div>
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		<title>E-zine Explodes Online</title>
		<link>http://www.418qe.com/e-zine-explodes-online</link>
		<comments>http://www.418qe.com/e-zine-explodes-online#comments</comments>
		<pubDate>Sun, 04 Jan 2009 16:58:05 +0000</pubDate>
		<dc:creator>James Caldwell</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.418qe.com/?p=777</guid>
		<description><![CDATA[This e-zine made its move to being an online publication and performed spectacularly well. The viewership numbers after the redesign were up substantially. Client Morbid Outlook Period 08.2001 – 11.2001 Client Bio The premier Gothic lifestyle online magazine portal. Personal History There are markets everywhere. This project was for a friend who decided that she [...]]]></description>
			<content:encoded><![CDATA[<p><span class="ft">This e-zine made</span> its move to being an online publication and performed spectacularly well. The viewership numbers after the redesign were up substantially.<span id="more-777"></span></p>
<div class="format_wrapper">
<p class="format_left">Client</p>
<p class="format_right"><a href="http://www.morbidoutlook.com/" target="_blank"></a>Morbid Outlook</p>
<p class="format_left">Period</p>
<p class="format_right">08.2001 – 11.2001</p>
<p class="format_left">Client Bio</p>
<p class="format_right">The premier Gothic lifestyle online magazine portal.</p>
<p class="format_left">Personal History</p>
<p class="format_right">There are markets everywhere. This project was for a friend who decided that she wanted a more polished look for her e-zine that was easier to maintain. As a side note, this magazine is still hand coded and would do much better if moved to a CMS.</p>
<p class="format_left">Objective</p>
<p class="format_right">To increase the number of viewers online, to enhance and support greater advertising revenue potential and to expand the base viewing audience.</p>
<p class="format_left">Noteworthy</p>
<p class="format_right">Thirst completely overhauled Morbid Outlook’s online experience. The new site has easy access to much more content. The levels of editorial are supported within a clear navigational structure and all pages are enhanced by leveraging the site’s personalities and artists. Only a month after the redesign, the hits doubled, the average length of visit increased over 60% and the number of pages viewed per visit more than doubled. Morbid Outlook now has an easily scaleable template framework to facilitate its strong site growth.</p>
<p class="format_left">Vendor</p>
<p class="format_right"><a href="http://www.thirst.org" target="_blank">Thirst</a></p>
</div>
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