articles within the ‘Projects’ category

IBM’s w3 Intranet

By James Caldwell | Published: January 3rd, 2009

A portion of IBM’s intranet had to be accessible by a dial-up connection but in keeping with the rest of their intranet. (also design by IAB) This particular micro site was to have everything to entice a sales associate to return regularly for updated information.

Gateway as a Moving Target

By James Caldwell | Published: January 3rd, 2009

Gateway was a continually large project. IAB helped with just about anything that Gateway could think of, everything from their internal sales application to an interactive marketing web-based operating system interface that was way ahead of its time. Gateway was not just exciting for its work but for its people and learning curve that it presented.

Pfizer Sales Force Automation Tool

By James Caldwell | Published: January 4th, 2009

The task at hand was to build Pfizer’s internal sales force application tool for their US sales team of over 45,000. This was a project that grew out of a need for better efficiency in sales within Pfizer and kept Thirst very busy for the next three years.

Microsoft Rethinks MSN

By James Caldwell | Published: January 3rd, 2009

MSN asked for sketches for a new launch of MSN. It wanted people to have instant access to their content and they wanted it to be bright and attractive.

EngageMe: A Fresh Approach

By James Caldwell | Published: January 4th, 2009

EngageMe addresses a key infrastructure shortcoming of today’s Internet: the inability to find people across social networks and communications environments based on interests that users have in common.

Cahners Evolves its Vortal

By James Caldwell | Published: January 3rd, 2009

Cahners wanted to be the ‘E-business Portal’. They enjoyed a mix of advanced technology and they had a tremendous amount of wholly owned content to make it an ultimate business vortal destination.

Sakonnet takes its Energy Online

By James Caldwell | Published: January 3rd, 2009

Sakonnet needed a first strike into the energy market to compete against longer standing risk management software firms. They hired Thirst to help them out.