Wright Technology, an Australian company, wanted to blast onto the computer imaging scene. They knew that they had superior imaging technology and made no bones about it. They were adamant that their introduction into the North American market place was to be bold and they wanted nothing subtle about it.

Sybase decides to launch their brand into Canada and hired Thirst to create many of their intial prouduct launch materials. At this time they were vying for the number one spot in corporate database development and wanted to expand their user base.