Ever company talks about eCRM and in the late 90’s it used to be one of the industry’s most favourite buzzwords. Since then the hype has calmed down, possibly because there aren’t as many companies hopping on to the bandwagon. Nevertheless eCRM is just as important today but perhaps better understood. eCRM is basically a company’s ability to build, retain, improve and expand online customer relationships profitably. eCrm can be driven through but is not limited to e-business transactions, interactive marketing campaigns and continuing interaction with customers.

eCRm foundations