articles within the ‘Guides’ category

Question what you ask

By James Caldwell | Published: October 20th, 2011

In life we ask questions to elicit information we need. But the questions we ask may not motivate people to deeply reflect, or inspire a careful response. The idea of exchanging information through questions and answers is something that we take for granted. We don’t always think if the question is the right one or if the answer needs more thought. It is unfortunate because great questions can be the inspiration for groundbreaking or alternative solutions, especially in design.

Questions Issues

Questions Issues

Positive Deviance

By James Caldwell | Published: November 11th, 2010

On Wednesday, November 10, 2010 I participated in a session that dealt with the practice of Positive Deviance (called PD after this). This conversation was facilitated by Erika Bailey who calls herself a ‘Human Systems Consultant’. I have had the good fortune of talking with her in the past but I never had the opportunity to hear her speak.

The Power of Positive Deviance

The Power of Positive Deviance


Appreciative Inquiry

By James Caldwell | Published: July 3rd, 2010

Appreciative Inquiry was first conceived in 1986 by David Cooperrider and Suresh Srivastva while they were studying an organization. In this study they interviewed half the organization looking for “problems to be solved” and the other half looking for “miracles to be embraced”. What they discovered was that the information they collected was significantly different in each case.

Appreciative Inquiry Cycle

Appreciative Inquiry Cycle


Help me first – more meaningful ROI

By James Caldwell | Published: June 19th, 2010

Businesses always want to increase their ROI. This is a pretty straight forward statement and one which no one ever argues against. The question of “How do we, as a company, increase our capital within the confines of our set marketing and advertising budget?” is an issue every company has.