articles within the ‘Strategy’ category

A Designer’s Many Hats

By James Caldwell | Published: March 4th, 2009

Lately I have heard a lot of people describe and define what it means to be a leader, an entrepreneur, an innovator and a designer. Each of these requires various skills to succeed and each is hard to master. To an extent, each seems too complex to properly describe.

Editorial Markup

By James Caldwell | Published: January 20th, 2009

I realize that this article should be common knowledge but it bears repeating because not everyone is aware of standardized editing marks. I am sure anyone that has worked in a business environment has received feedback on something they wrote and had to figure out what the proofreader was trying to say.

Stages of an Online Project

By James Caldwell | Published: January 13th, 2009

One of the very first important issues I had to deal with when starting my first business was how to effectively manage a client through a project. At first the jobs were relatively small, so I reinvented the wheel with each of my clients, but that quickly became tiresome and besides I was focusing on the business fundamentals of project timelines more than that of the creative. Then the jobs became larger and more complex and I knew I had to make some time and figure out a process description that would allow me to handle any potential project.

The Beginnings of a Plan

By James Caldwell | Published: January 12th, 2009

Each day people have a great many articles to read. Whether it is for personal or professional consumption, the sources of information are virtually unlimited. Since there is so much information competing for our eyeballs, it is crucial for content providers to produce that information in a manner which is easy to find, read and digest.