articles within the ‘Strategy’ category

Stages of an Online Project

By James Caldwell | Published: January 13th, 2009

One of the very first important issues I had to deal with when starting my first business was how to effectively manage a client through a project. At first the jobs were relatively small, so I reinvented the wheel with each of my clients, but that quickly became tiresome and besides I was focusing on the business fundamentals of project timelines more than that of the creative. Then the jobs became larger and more complex and I knew I had to make some time and figure out a process description that would allow me to handle any potential project.

The Beginnings of a Plan

By James Caldwell | Published: January 12th, 2009

Each day people have a great many articles to read. Whether it is for personal or professional consumption, the sources of information are virtually unlimited. Since there is so much information competing for our eyeballs, it is crucial for content providers to produce that information in a manner which is easy to find, read and digest.

Change Management

By James Caldwell | Published: January 9th, 2009

It is important, or rather necessary, to detail any changes that you or your company make on the request of a client and you must keep a proper record of all changes implemented during a project’s lifecycle. More often than not it will be the duty of the Producer/Project Manger to ensure the implementation and documentation but everyone is responsible to communicate those changes.

Good foundations for eCRM

By James Caldwell | Published: January 9th, 2009

Ever company talks about eCRM and in the late 90’s it used to be one of the industry’s most favourite buzzwords. Since then the hype has calmed down, possibly because there aren’t as many companies hopping on to the bandwagon. Nevertheless eCRM is just as important today but perhaps better understood.