welcome to 418QE, musings on design.

A layout and design critique

Published: April 27th, 2012

I have never included anyone else’s thoughts on 418QE before but after reading my very good friend and mentor Keith Branscombe’s rant, I could hardly resist. I asked him if I could publish it. His ‘rant’ makes some obviously valid points and it is certainly food for thought – enjoy!

Charter Clip Art

Charter Clip Art

“nationals” it is!

Published: March 13th, 2012

Showchoir Canada were interested in a name change for their event. 2011 was their inaugural year and they learned a lot from their experience. Show Choir management were surer of themselves and certain of some changes they needed for 2012.

Nationals, final logo

Nationals, final logo

My Dream Time

Published: December 2nd, 2011

Well it’s that time of year again and even if the snow hasn’t fallen, Christmas is around the corner. Last year and around this time I made a children’s book for my nephew Nathan about the life of a snowflake. This was the first time I ever attempted to make a book of this type. Influenced by a friend and motivated by my love for my nephew I spent a few weeks coming up with an idea for a series of books. This year I continue the snowflake series.

Dreamtime Book Excerpt

Dreamtime Book Excerpt – This is where it gets strange...

Question what you ask

Published: October 20th, 2011

In life we ask questions to elicit information we need. But the questions we ask may not motivate people to deeply reflect, or inspire a careful response. The idea of exchanging information through questions and answers is something that we take for granted. We don’t always think if the question is the right one or if the answer needs more thought. It is unfortunate because great questions can be the inspiration for groundbreaking or alternative solutions, especially in design.

Questions Issues

Questions Issues

Show Choir Canada’s Glee

Published: May 3rd, 2011

Show Choir Canada’s mission is to play a vital role in the development and support of show choirs in Canada by creating opportunities, including live competition-format presentations, that inspire youth participants to not only work together through song and dance to achieve a common goal of excellence but also grow and develop as individuals while sharing in the creative process.

It has to be Readable

Published: February 11th, 2011

There are so many key phrases in the design industry and for the last decade the technology industry has supplied the design industry with even more jargon. We now talk about sustainability, ROI, stakeholders, experiential design and usability as we have evolved from paper, to screen, to multitouch to gestural… and the list keeps growing. But every time I sit down with clients I try and take them back to the core purpose of having empathy with their audience and making sure that their message is eminently readable.

Readability

An exercise in readability.

All this for 30 seconds

Published: January 13th, 2011

For the last three days I have experienced what it is like to have a film crew come into my house for a one day commercial shoot. Over a year ago a friend of mine told me that my place would be perfect for filming, but up until this week, it had not happened. Since I was a newbie, I was admittedly a little nervous about what might happen to my place during the shoot or what the aftermath would be. Of course they constantly assure you that everything will be put back to normal but that still doesn’t necessarily calm your nerves.

Unnamed Commercial Shoot

Unnamed Commercial Shoot