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welcome to 418QE, musings on design.

Uffe Albaek speaks at DwD

By James Caldwell | Published: March 30th, 2010

Late last year I attended a lecture in which Uffe Elbaek, founder and former Principal of the KAOSPilots – International School of New Business Design & Social Innovation, recounted his time with KAOSPilot and gave a talk on his challenging but satisfying role as the CEO of the World Out Games held in Copenhagen.

Design and Transformational Change

By James Caldwell | Published: September 14th, 2009

Presently I am enjoying a informative workshop headed by Peter Jones of reDESIGNreSEARCH. Once a month a diverse group of us discuss how to best organize and assist people and organizations to make positive change using different methods of dialogue to engage them. Most of the time these discussions are limited to a three hour timeline and we rarely revisit them, but the topic of design and transformational change has recently overflowed into a few extra sessions.

da Costa Talent Launches Website

By James Caldwell | Published: September 1st, 2009

da Costa Talent recently decided that they needed an online presence. They have expanded over the years to the point where they have numerous agency clients (talent) that need to be quickly referenced by their industry clients. In a time where businesses are connected online, images of their talent on their own office walls was no longer severing their purpose.

Spineless eBooks

By James Caldwell | Published: August 25th, 2009

Ever look at someone’s bookshelf? It is one of the first things I do when I enter a room with lots of books at eye level. I start scanning the spines of the books and reading their titles. But until the other day I had never really noticed all the different logos that represent the various publishers.