posts tagged ‘Case Studies

Rogers Communications Launches

By James Caldwell | Published: January 3rd, 2009

Rogers is synonymous with Canadian communications. The uber-media company needed to showcase their portfolio of companies and products and take their first serious move online.

The Guardian UK Online

By James Caldwell | Published: January 3rd, 2009

The Guardian Unlimited hired Neville Brody to make the Guardian Online infinitely flexible and readable. In turn he needed help and called the IAB studious where John Schmitz and I fleshed out ideas and finalized the design.

A Photographer’s Gallery

By James Caldwell | Published: January 4th, 2009

An artist’s site always captures interest. Their online galleries are often windows into other times or worlds, real or imaginary.

E-zine Explodes Online

By James Caldwell | Published: January 4th, 2009

This e-zine made its move to being an online publication and performed spectacularly well. The viewership numbers after the redesign were up substantially.

Discover Card Contest

By James Caldwell | Published: March 12th, 2010

Remember when you were a student at University? Now do you remember the kiosks within the front doors of your educational institution. Well for me this all came rushing back while designing this Discover Card microsite. But I have to admit I would have liked this type of interaction better than the hard sell method of yesteryear and I know it worked for Discover Card.

IBM’s w3 Intranet

By James Caldwell | Published: January 3rd, 2009

A portion of IBM’s intranet had to be accessible by a dial-up connection but in keeping with the rest of their intranet. (also design by IAB) This particular micro site was to have everything to entice a sales associate to return regularly for updated information.

Gateway as a Moving Target

By James Caldwell | Published: January 3rd, 2009

Gateway was a continually large project. IAB helped with just about anything that Gateway could think of, everything from their internal sales application to an interactive marketing web-based operating system interface that was way ahead of its time. Gateway was not just exciting for its work but for its people and learning curve that it presented.