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	<title>418QE &#187; Design Philosophy</title>
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		<title>Uffe Albaek speaks at DwD</title>
		<link>http://www.418qe.com/uffe-albaek-speaks-at-dwd</link>
		<comments>http://www.418qe.com/uffe-albaek-speaks-at-dwd#comments</comments>
		<pubDate>Tue, 30 Mar 2010 21:54:50 +0000</pubDate>
		<dc:creator>James Caldwell</dc:creator>
				<category><![CDATA[Guides]]></category>
		<category><![CDATA[Design Philosophy]]></category>
		<category><![CDATA[Dialogic Design]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Learning]]></category>
		<category><![CDATA[Lecture]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Methodology]]></category>

		<guid isPermaLink="false">http://www.418qe.com/?p=2001</guid>
		<description><![CDATA[Late last year I attended a lecture in which Uffe Elbaek, founder and former Principal of the KAOSPilots – International School of New Business Design &#38; Social Innovation, recounted his time with KAOSPilot and gave a talk on his challenging but satisfying role as the CEO of the World Out Games held in Copenhagen.
Uffe gave [...]]]></description>
			<content:encoded><![CDATA[<p><span class="ft">Late last year</span> I attended a lecture in which <strong>Uffe Elbaek</strong>, founder and former Principal of the <a href="http://www.kaospilot.dk/" target="_blank">KAOSPilots</a> – International School of New Business Design &amp; Social Innovation, recounted his time with KAOSPilot and gave a talk on his challenging but satisfying role as the CEO of the <a href="http://www.copenhagen2009.org/" target="_blank">World Out Games</a> held in Copenhagen.<span id="more-2001"></span></p>
<div id="attachment_2012" class="wp-caption alignnone" style="width: 580px"><img src="http://www.418qe.com/wp-content/uploads/2010/03/kaospilot.jpg" alt="KAOSPilot" title="KAOSPilot’s Intelligent Ecology" width="570" height="100" class="size-full wp-image-2012" /><p class="wp-caption-text">KAOSPilot’s Intelligent Ecology</p></div>
<p>Uffe gave us only a quick synopsis about KAOSPilot and referenced it as a school whose purpose is to &#8216;create positive societal change through personal growth and enterprise&#8217;. He also gave us a small diagram on where he believes KAOSPilot is situated. This he calls ‘<strong>The Intelligent Ecology</strong>’.</p>
<p>But for the majority of his talk Uffe Elbaek led a frank discussion for three hours on his experience of birthing an extremely large and socially sensitive project from point zero to fruition in a condensed time line of only two and a half years. During this time Uffe had to not only deal with the many third parties involved, such as the political organizations, vendors, sponsors, and citizens of the city of Copenhagen but also the very basics of putting together a team from scratch. I mention this because when he started the team it was only one person deep – himself. As the key organizer he had to <strong>start by resolving some of the key issues</strong> such as time, money and people. Was there enough time to get this event off the ground, was there enough money to support the event and who were the people that would support and participate in the Games to make them a success.</p>
<p>He viewed all these questions as if he was forging long-term relationships with every stakeholder that he encountered. He wanted his team to become the <strong>nucleus of a communications hub</strong> for lively two way discussions and not just a central hub where directives were given. He encouraged the organizational structure to help strengthen conversations between the stakeholders themselves. This he believed helped augment the stakeholders’ relationships within the greater Games community.</p>
<p>Because of his belief in openness Uffe didn’t start this undertaking with his own concept of what the Games should be but instead he developed a plan of action that he calls the ‘<strong>Dehok Project Model</strong>’.<br />
<img class="alignnone size-full wp-image-2005" title="Dehok Project Model" src="http://www.418qe.com/wp-content/uploads/2010/03/dehok.jpg" alt="" width="570" height="384" /><br />
It starts with the ‘idea’ and ends up with the ‘how’ – how to implement. You will of course notice in the diagram that the ‘concept’ does not get recognized until the ‘need, purpose and value’ get realized. As a side note he quoted a common saying in Denmark for ‘purpose’ which I will have to paraphrase: “Your purpose must be so succinct you can pee it in the snow”. (this one I will always remember)</p>
<p><img src="http://www.418qe.com/wp-content/uploads/2010/03/paradox.png" alt="" title="Project Paradox" width="275" height="143" class="alignright size-full wp-image-2016" />Uffe believes that the Dehok model is useful to combat what he calls the ‘<strong>Project Paradox</strong>’, whereby most projects start with an ‘end date’ but very little accumulated knowledge with which to make proper decisions. Here the goal is to compress the gap between the decision and knowledge curve as best as possible.</p>
<p>The Dehok model allows the core team to <strong>realize an open outcome</strong> rather than a predestined one because it indulges varied experiences to manage change. More specifically, this model does not focus on the final concept but instead encourages the team to focus on a consensus allowing them to work together in an atmosphere containing less internal conflict. He believes, as do I (and most of us I imagine), that a <strong>cohesive team structure</strong> is best united to solve a set of problems when they all believe in their common goals. This process starts with an idea but consistently appreciates the requisite variety of ideas that develops through different personalities. Of course the end goal is a mutually beneficial outcome.</p>
<p>This talk was one of the better more comprehensive ones that I have ever been to. My suggestion would be to go see him if you have the opportunity. Thanks Uffe.</p>
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		<item>
		<title>Design and Transformational Change</title>
		<link>http://www.418qe.com/design-transformational-change</link>
		<comments>http://www.418qe.com/design-transformational-change#comments</comments>
		<pubDate>Mon, 14 Sep 2009 21:17:46 +0000</pubDate>
		<dc:creator>James Caldwell</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Design Philosophy]]></category>
		<category><![CDATA[Dialogic Design]]></category>
		<category><![CDATA[Learning]]></category>
		<category><![CDATA[linkedin]]></category>

		<guid isPermaLink="false">http://www.418qe.com/?p=1579</guid>
		<description><![CDATA[Presently I am enjoying a informative workshop headed by Peter Jones of reDESIGNreSEARCH. Once a month a diverse group of us discuss how to best organize and assist people and organizations to make positive change using different methods of dialogue to engage them. Most of the time these discussions are limited to a three hour [...]]]></description>
			<content:encoded><![CDATA[<p><span class="ft">Presently I am</span> enjoying a informative workshop headed by Peter Jones of <a title="reDESIGNreSEARCH" href="http://www.redesignresearch.com/" target="_blank">reDESIGNreSEARCH</a>. Once a month a diverse group of us discuss how to best organize and assist people and organizations to make positive change using different methods of dialogue to engage them. Most of the time these discussions are limited to a three hour timeline and we rarely revisit them, but <strong>the topic of design and transformational change</strong> has recently overflowed into a few extra sessions.<span id="more-1579"></span></p>
<p>The other week the following question was asked of the group: <strong>“What does (a) design(er) offer to a process of transformational change?”</strong> As a group of individuals we spent some time writing down our independent thoughts about this question on post-it notes and then pooled our ideas on a wall. We each talked briefly about our ideas and then afterwards our group attempted to coalesce our results into a minimal number of unnamed but broadly defined categories.</p>
<h5>Results</h5>
<p>These results are uneditied and in their raw form taken from the post-it notes.</p>
<p><strong>Group A</strong><br />
Open Mind<br />
Deep Listening<br />
Overcoming the fear<br />
Space to challenge assumptions</p>
<p><strong>Group B</strong><br />
Cross Discipline<br />
Fresh Perspective<br />
Consensus</p>
<p><strong>Group C</strong><br />
Inclusive<br />
Collaborative<br />
Different Perspectives<br />
Collaboration</p>
<p><strong>Group D</strong><br />
Make Decisions<br />
Curration<br />
Intuitive<br />
Efficient Organization of Ideas<br />
Analysis<br />
Understanding of when to keep going and when to leave it alone</p>
<p><strong>Group E</strong><br />
Work optimally within constraints<br />
Functional Solutions<br />
Constraints can be operational or creative</p>
<p><strong>Group F</strong><br />
Appropriation/Adaptation<br />
Ideas can be borrowed and adapted</p>
<p><strong>Group G</strong><br />
No Starting Point<br />
Sense of Randomness<br />
Divergence then Convergence<br />
Adapt to the Unexpected<br />
Welcome emergence<br />
Explode it open then narrow it back</p>
<p><strong>Group H</strong><br />
Contextualize<br />
Synthesize</p>
<p><strong>Group I</strong><br />
Iteration<br />
Refine, review, refine, review</p>
<p><strong>Group J</strong><br />
Elegant<br />
Esthetics<br />
Harmony</p>
<p><strong>Group K</strong><br />
“Simplexity”<br />
Make it clear, coherent and comprehendible<br />
Feels effortless<br />
Clarity</p>
<p><strong>Group L</strong><br />
Multiple formats of presentation<br />
Give Ideas Context<br />
Communicate for mutual understanding and progress<br />
Tell ideas as stories<br />
Illustrative explanations</p>
<p>After inspecting this list I can say we failed at keeping the groups down to a minimum, but I think the content of the list speaks volumes about how design can help create solutions to issues. <strong>Too often we think of design as an end result but it should be part of the conversation that helps us evolve better solutions.</strong> Just as it is a designer&#8217;s job to create something worth taking notice of, when applied properly, the process of design can help concepts or ideas be more readily understood.</p>
]]></content:encoded>
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		<item>
		<title>Discover Card Contest</title>
		<link>http://www.418qe.com/discover-card-contest</link>
		<comments>http://www.418qe.com/discover-card-contest#comments</comments>
		<pubDate>Fri, 12 Mar 2010 17:47:47 +0000</pubDate>
		<dc:creator>James Caldwell</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Design Philosophy]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.418qe.com/?p=1986</guid>
		<description><![CDATA[Remember when you were a student at University? Now do you remember the kiosks within the front doors of your educational institution. Well for me this all came rushing back while designing this Discover Card microsite. But I have to admit I would have liked this type of interaction better than the hard sell method [...]]]></description>
			<content:encoded><![CDATA[<p><span class="ft">Remember when you</span> were a student at University? Now do you remember the kiosks within the front doors of your educational institution. Well for me this all came rushing back while designing this Discover Card microsite. But I have to admit I would have <strong>liked this type of interaction</strong> better than the hard sell method of yesteryear and I know it worked for Discover Card.<span id="more-1986"></span></p>
<div class="format_wrapper">
<p class="format_left">Client</p>
<p class="format_right">Discover Card</p>
<p class="format_left">Period</p>
<p class="format_right">10.2009</p>
<p class="format_left">Client Bio</p>
<p class="format_right">Discover Financial Services is a Direct Banking and Payment Services company with one of the most recognized brands in U.S. financial services. Started un 1986 it has become one of the largest card issuers in the United States. The company operates the Discover card and offers personal and student loans, online savings accounts, certificates of deposit and money market accounts through its Discover Bank subsidiary.</p>
<p class="format_left">Objective</p>
<p class="format_right">To design a microsite template and administration portal for a Discover Card contest aimed at College students. The purpose of this site was to engage students to create personal images which would be used for ‘Student Discover Cards’. The contest was held to create a viral conversation about the brand and to ultimately drive student card registrations.</p>
<p class="format_left">Noteworthy</p>
<p class="format_right">Although this project was designed as a standalone site, it integrated with a Facebook application named ‘Graffiti’ that enabled students without a drawing or painting tool on their computer to use a simplified online version. A subdued design version and the finished competition can be found here <a href="http://www.discovercardcontest.com/" target="_blank">Discover Card Contest</a>.</p>
<p class="format_left">Vendor</p>
<p class="format_right"><a href="http://www.thirst.org" target="_blank">Thirst </a></p>
</div>
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