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	<title>418QE &#187; eBook</title>
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	<link>http://www.418qe.com</link>
	<description>Musings on Design, Publishing and Technology</description>
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		<title>It has to be Readable</title>
		<link>http://www.418qe.com/it-has-to-be-readable</link>
		<comments>http://www.418qe.com/it-has-to-be-readable#comments</comments>
		<pubDate>Fri, 11 Feb 2011 20:04:13 +0000</pubDate>
		<dc:creator>James Caldwell</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[eBook]]></category>
		<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Interface]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[Readability]]></category>

		<guid isPermaLink="false">http://www.418qe.com/?p=2501</guid>
		<description><![CDATA[There are so many key phrases in the design industry and for the last decade the technology industry has supplied the design industry with even more jargon. We now talk about sustainability, ROI, stakeholders, experiential design and usability as we have evolved from paper, to screen, to multitouch to gestural… and the list keeps growing. [...]]]></description>
			<content:encoded><![CDATA[<p><span class="ft">There are so many</span> key phrases in the design industry and for the last decade the technology industry has supplied the design industry with even more jargon. We now talk about sustainability, ROI, stakeholders, experiential design and usability as we have evolved from paper, to screen, to multitouch to gestural… and the list keeps growing. But every time I sit down with clients I try and take them back to the core purpose of having empathy with their audience and making sure that their message is eminently readable.</p>
<p><div id="attachment_2517" class="wp-caption alignnone" style="width: 580px"><img src="http://www.418qe.com/wp-content/uploads/2011/02/readability-graphic.png" alt="Readability" title="Readability" width="570" height="150" class="size-full wp-image-2517" /><p class="wp-caption-text">An exercise in readability.</p></div><br />
<span id="more-2501"></span></p>
<p>For me, readability should be the number one concern, but we often get lost in all the buzzwords and current ideologies that many times run interference with great, easily understood communication. We need our visuals to be clear in order to understand graphic communication but the message is seldom as clear as it could be.</p>
<p>Although we seem to have a good grasp of the printing process, display technology is still advancing at a rather fast rate. Considering that the technology industry is investing billions of dollars into in enhanced displays to help people more easily comprehend what is on a device why are content providers obfuscating their content? Although my personal attention span is high, even I have a difficult time reading on a display because of all the distractions. Technologically speaking; pixel density, improved colour accuracy and greater contrast ratios aren’t necessarily helping me understand anyone’s message any better, in fact I would almost argue that if we went back to CGA resolutions I would be less distracted.</p>
<p>Fortunately there are some initiatives right now that take readability very seriously. Basically both serve up platform and resolution independent content that can be easily read without distraction. The two companies I am referring to are <a href="http://treesaver.net/" target="_blank">Treesaver</a> and <a href="https://www.readability.com/" target="_blank">Readability</a>. </p>
<h5 class="sub">Treesaver</h5>
<p>Treesaver is an open source JavaScript framework and platform independent technology based on HTML5, which allows for the fluid reformatting of text, images and video. I think the best thing about this technology is that it automatically reformats gracefully for various screen sizes:</p>
<p><iframe title="YouTube video player" width="570" height="351" src="http://www.youtube.com/embed/Pt2iJZGqMpw" frameborder="0" allowfullscreen></iframe></p>
<p>Obviously one of the benefits of this technology is that it encourages great design because the designer can place more emphasis and time on a single layout. And instead of wondering what the next ‘killer product’ will be, e.g., the iPad, one no longer has to be boxed in by a single technology standard. </p>
<p>In the end, the reading experience is great for all concerned: there is minimal distraction for the reader and more attention can be secured by the designers into original content design that better uses the native screen real estate. I must close by saying that my old boss and mentor Roger Black is a partner in this endeavour.</p>
<h5 class="sub">Readability</h5>
<p>This is another very simple but effective technology play. Readability is an application that functions as a browser add-on, which allows for the unobstructed reading of saved articles. Once one saves the article they can then read it at their leisure on any device at a more convenient time. As a bonus this technology also allows one to share their reading lists.</p>
<p><iframe src="http://player.vimeo.com/video/19267888?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff" width="570" height="321" frameborder="0"></iframe></p>
<p>I have only one wish for this application: I hope it becomes an open source project to allow people the option of distributing their content freely.</p>
<p>Both of these technologies cater to the content providers or writers by allowing for monetary benefit. I encourage all readers to go to both sites, learn more and play around.</p>
<p>Although both these initiatives are designed to benefit article content, I think the message is clear that we as readers want and need better experiences when it comes to the delivery of content on display devices. Both of these companies are taking grand steps towards achieving this and both seem to be very flexible with their delivery methods. I am sure that in the near future we will all benefit.</p>
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		<title>ebook nausea</title>
		<link>http://www.418qe.com/ebook-nausea</link>
		<comments>http://www.418qe.com/ebook-nausea#comments</comments>
		<pubDate>Mon, 26 Apr 2010 21:01:14 +0000</pubDate>
		<dc:creator>James Caldwell</dc:creator>
				<category><![CDATA[Print]]></category>
		<category><![CDATA[Book]]></category>
		<category><![CDATA[eBook]]></category>
		<category><![CDATA[Editorial]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Newspapers]]></category>

		<guid isPermaLink="false">http://www.418qe.com/?p=2039</guid>
		<description><![CDATA[I am part of an ebook group that began at OCAD about one year ago. We call our ebook the &#8216;sbook&#8217;, short for &#8216;smart book&#8217;. Our goal is simple: to envision the successor to the printed codex &#8211; not so simple. Throughout this last year I have been fixated on the technology, media and publishing [...]]]></description>
			<content:encoded><![CDATA[<p><span class="ft">I am part</span> of an ebook group that began at OCAD about one year ago. We call our ebook the &#8216;sbook&#8217;, short for &#8216;smart book&#8217;. Our goal is simple: to envision the successor to the printed codex  &#8211; not so simple.<span id="more-2039"></span></p>
<div id="attachment_2069" class="wp-caption alignnone" style="width: 580px"><img src="http://www.418qe.com/wp-content/uploads/2010/04/LG-Philips-LCD-e-Ink-Flexible-Paper.jpg" alt="LG Philips LCD e-Ink Flexible Paper" title="LG Philips LCD e-Ink Flexible Paper" width="570" height="100" class="size-full wp-image-2069" /><p class="wp-caption-text">LG Philips LCD e-Ink Flexible Paper</p></div>
<p>Throughout this last year I have been fixated on the technology, media and publishing news that never seems to rest. Major shifts in technology and their acceptance are happening so quickly that even as the writers in traditionally established publishing houses publish their articles, their scribing becomes nothing more than the thoughts of mere pundits. The following are some of those article titles taken from two months in early 2010.</p>
<h5>Headlines of the ebook’s relentless digital march</h5>
<h5 class="sub"> </h5>
<p><strong>January 08</strong><br />
The Gurdian | CES 2010: The ebook revolution </p>
<p><strong>January 9</strong><br />
NYT | A Deluge of Devices for Reading and Surfing</p>
<p><strong>January 10</strong><br />
NYT | Optimism Takes Charge at Consumer Electronics Show. From Print to Phone to Web. And a Sale?</p>
<p><strong>January 11</strong><br />
Wattpad Release | Wattpad Closes Funding Round</p>
<p><strong>January 13</strong><br />
All Things Digital | Sony’s E-Reader Opens New Chapter in Kindle Rivalry</p>
<p><strong>January 25</strong><br />
The Millions | Confessions of a Book Pirate</p>
<p><strong>January 26</strong><br />
Technology Review | Amazon Expands the Kindle with Apps</p>
<p><strong>January 27</strong><br />
NPR | Will An Apple Tablet Heat Up E-Book War?<br />
NPR | In An Era Of Immediacy, Why Fear The E-Book?</p>
<p><strong>January 28</strong><br />
PCWorld | Apple&#8217;s iPad Ready to Challenge the Kindle<br />
Neowin | Is the iPad Apple&#8217;s iFail?<br />
The Economist | The book of Jobs<br />
The Economist | Steve Jobs and the tablet of hope<br />
Daring Fireball | Various and Assorted Thoughts and Observations Regarding the Just-Announced iPad<br />
NYT| Despite Changes, Many Still Oppose Google Books Deal</p>
<p><strong>January 29</strong><br />
Itbusiness | Apple iPad &#8212; 5 setbacks and two show stoppers<br />
The Guardian | Palms, Kindles, Nooks, iPads – none are as cool as Gutenberg&#8217;s gadget<br />
WSJ Blogs &#8211; DIGITS | E-Readers Fall Short for News, Study Says<br />
The Journal | Measuring the iPad&#8217;s Potential for Education<br />
Learning Solutions Magazine | Apple&#8217;s iPad: What does it offer for e-Learning?</p>
<p><strong>January 30</strong><br />
TeleRead: Bring the E-Books Home | Apple’s iPad DRM uncertainties make the Financial Times: ePub gummed up</p>
<p><strong>Jan 31</strong><br />
Mediaweek | The iPad: Great Type Hope? Optimists see iPad’s promise, but where’s the video?</p>
<p><strong>Feb02</strong><br />
NYT | Rosensweig Lands at Textbook Renter Chegg.com</p>
<p><strong>Feb 03</strong><br />
Mashable | Amazon Buys Touchscreen Company for Its Kindle Division<br />
PC World | Five Reasons Why the iPad Won&#8217;t Change Higher Education</p>
<p><strong>Feb 04</strong><br />
All Things Digital | PBS&#8217;s &#8220;Frontline&#8221; Considers the &#8220;Digital Nation&#8221;–A Lot of Handwringing Over the Inevitable, but Watch It Anyway</p>
<p><strong>Feb 05</strong><br />
Wired | Panacea or Poison Pill: Who Gets to Decide About $10 E-Books?</p>
<p><strong>February 07</strong><br />
Guardian | As I start to write my latest book, I fear for the future of publishing. Retailing pressure and the emergence of the ebook are threatening the future of authors and their work<br />
The Sunday Times | British Library to offer free ebook downloads Jane Austen: Originals cost £250</p>
<p><strong>February 8</strong><br />
NYT | Kindle Books in Snack Sizes<br />
NYT | Publishers Win a Bout in E-Book Price Fight</p>
<p><strong>February 10</strong><br />
Inside Higher Ed | E-Library Economics<br />
NYT | E-Book Price Increase May Stir Readers’ Passions<br />
NYT | Do School Libraries Need Books?</p>
<p><strong>February 12</strong><br />
NYT | Do E-Readers Cause Eye Strain?</p>
<p><strong>February 15</strong><br />
The Guardian | Why I&#8217;m an ebook convert<br />
L.A. Times | Apple to wrap digital books in FairPlay copy protection [Clarified]</p>
<p><strong>February 16</strong><br />
The Australian | Don&#8217;t resist e-books, Carr warns</p>
<p><strong>February 21</strong><br />
NYT | Textbooks That Professors Can Rewrite Digitally</p>
<p><strong>February 22</strong><br />
The Phoenix | Holy Scrollers! The future of e-publishing can be found in one of the world&#8217;s oldest books. </p>
<p><strong>Feb 24</strong><br />
Inside Higher Ed | A Win For Publishers</p>
<p><strong>Feb 28</strong><br />
NYT | Math of Publishing Meets the E-Book</p>
<p><strong>March 01</strong><br />
The Independent | Here&#8217;s to the small print: The past and future of compact literature</p>
<p><strong>March 02</strong><br />
Gigaom.com | Books Now Outnumber Games on the iPhone</p>
<p><strong>March 4</strong><br />
The Globe and Mail | A lament for the bookshelf<br />
Publishers Weekly | Barnes &#038; Noble to Test Bundling e-Books, p-Books</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Spineless eBooks</title>
		<link>http://www.418qe.com/spineless-boring-ebooks</link>
		<comments>http://www.418qe.com/spineless-boring-ebooks#comments</comments>
		<pubDate>Tue, 25 Aug 2009 23:32:29 +0000</pubDate>
		<dc:creator>James Caldwell</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Book]]></category>
		<category><![CDATA[eBook]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Logos]]></category>
		<category><![CDATA[Missed]]></category>

		<guid isPermaLink="false">http://www.418qe.com/?p=1449</guid>
		<description><![CDATA[Ever look at someone&#8217;s bookshelf? It is one of the first things I do when I enter a room with lots of books at eye level. I start scanning the spines of the books and reading their titles. But until the other day I had never really noticed all the different logos that represent the [...]]]></description>
			<content:encoded><![CDATA[<p><span class="ft">Ever look at</span> someone&#8217;s bookshelf? It is one of the first things I do when I enter a room with lots of books at eye level. I start <strong>scanning the spines</strong> of the books and reading their titles. But until the other day I had never really noticed all the different logos that represent the various publishers.<span id="more-1449"></span></p>
<div id="attachment_1754" class="wp-caption alignnone" style="width: 580px"><img src="http://www.418qe.com/wp-content/uploads/2010/02/publishers_logos_ia.jpg" alt="Book Spines" title="Book Spines" width="570" height="100" class="size-full wp-image-1754" /><p class="wp-caption-text">Book Spines</p></div>
<p>The more interesting spines hold my attention firmly while the others usually get nothing more than a quick glance. Visually, I note the colours on the spine, how clean the design is and how clearly I can read the typography. But not until the other day did I ever note the <strong>publisher’s logos</strong>. I don’t know why they seemed so visible on this particular afternoon, but they were suddenly obvious and unavoidable. I stopped looking and reading the spines and started scanning them for the incredibly variety of logos instead. Most had artwork except for the academic presses, which generally consist of only the name of the press. I noticed that many of the publishers had designed special logos for <strong>alternate audience segments</strong> and other publishers had refreshed or modernized versions of their logos represented on their more resent print runs. Generally all the logos were one colour line work, using only <strong>positive and negative space</strong> to make themselves recognizable.</p>
<p><strong>Now for a sobering thought.</strong> I can&#8217;t help but think that this lovely collage of book spines is going to go the way of the dodo when eBooks become the standard. There will simply be no more jacket art nor spines to peruse, no more colour, line and type to hold my attention. There really is something I enjoy about the <strong>tactile quality of the printed book</strong> and I am certainly going to miss it if or when it is gone.</p>
<h5 class="sub">A book spines analogy</h5>
<p>When the paper book disappears, and some form of eBooks replaces them it is going to be a dark day. I believe it will be a sore reminder of the day when ‘vinyl’ was no longer available on mass. <strong>I enjoyed flipping through all that vinyl</strong>, there was an art to quickly flipping through hundreds of albums at my favourite record store. Every so often one of the covers would hit a chord with me, I would stop and stare at that album and maybe even pick it out of the bin. If I did, I would lift it up gently and slowly slide the vinyl and lyric page out of its jacket and <strong>read the poetry</strong>. [Sound of record needle scratching across vinyl goes here] Now we have music downloads so the love of the format is gone, it is mostly about money and distribution now, and not the listener’s experience. Sigh&#8230; what follows is a sample from a friend’s bookshelf.</p>
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