posts tagged ‘Editorial

Editorial Markup

By James Caldwell | Published: January 20th, 2009

I realize that this article should be common knowledge but it bears repeating because not everyone is aware of standardized editing marks. I am sure anyone that has worked in a business environment has received feedback on something they wrote and had to figure out what the proofreader was trying to say.

The New York Daily News Online

By James Caldwell | Published: January 1st, 2009

This was a very involved online extension of a well respected and time honored print brand. The look and feel of the New York Daily News in its traditional printed medium is unmistakable to every New Yorker and so the task at hand was formidable. The starting point was the clean up of a trusted and familiar logo in order to extend it online and then the redesign of the digital ‘look and fell’ for the newspaper.

Univision moves Online

By James Caldwell | Published: January 2nd, 2009

Univision decided to make their move online. As a result, Univision’s new hispanic portal contains separate channels for content and an online shopping experience specifically designed for their culture. These designs enabled Univision to take new market share and solidify the hispanic market in the United States.

Newsweek moves Online

By James Caldwell | Published: January 2nd, 2009

Newsweek should be instantly recognizable for most people and because of this fact, the staff wanted an online extension that kept as faithful as possible to their print publication while establishing it’s own personality.

The Guardian UK Online

By James Caldwell | Published: January 3rd, 2009

The Guardian Unlimited hired Neville Brody to make the Guardian Online infinitely flexible and readable. In turn he needed help and called the IAB studious where John Schmitz and I fleshed out ideas and finalized the design.

E-zine Explodes Online

By James Caldwell | Published: January 4th, 2009

This e-zine made its move to being an online publication and performed spectacularly well. The viewership numbers after the redesign were up substantially.

Cahners Evolves its Vortal

By James Caldwell | Published: January 3rd, 2009

Cahners wanted to be the ‘E-business Portal’. They enjoyed a mix of advanced technology and they had a tremendous amount of wholly owned content to make it an ultimate business vortal destination.