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	<title>418QE &#187; Logos</title>
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	<link>http://www.418qe.com</link>
	<description>Musings on Design, Publishing and Technology</description>
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		<title>Show Choir Canada&#8217;s Glee</title>
		<link>http://www.418qe.com/show-choir-canadas-glee</link>
		<comments>http://www.418qe.com/show-choir-canadas-glee#comments</comments>
		<pubDate>Tue, 03 May 2011 16:16:30 +0000</pubDate>
		<dc:creator>James Caldwell</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Logos]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Poster]]></category>
		<category><![CDATA[Promotion]]></category>

		<guid isPermaLink="false">http://www.418qe.com/?p=2527</guid>
		<description><![CDATA[Show Choir Canada&#8217;s mission is to play a vital role in the development and support of show choirs in Canada by creating opportunities, including live competition-format presentations, that inspire youth participants to not only work together through song and dance to achieve a common goal of excellence but also grow and develop as individuals while [...]]]></description>
			<content:encoded><![CDATA[<p><span class="ft">Show Choir Canada&#8217;s</span> mission is to play a vital role in the development and support of show choirs in Canada by creating opportunities, including live competition-format presentations, that inspire youth participants to not only work together through song and dance to achieve a common goal of excellence but also grow and develop as individuals while sharing in the creative process.<span id="more-2527"></span></p>
<div class="format_wrapper">
<p class="format_left">Client</p>
<p class="format_right">Show Choir Canada</p>
<p class="format_left">Period</p>
<p class="format_right">07.2010 – 05.2011</p>
<p class="format_left">Client Bio</p>
<p class="format_right">The official show choir organization in Canada for high school students. Show Choir Canada runs a yearly competition to find the best show choir in Canada and also has educational services for schools, teachers and students to improve their own talents.</p>
<p class="format_left">Objective</p>
<p class="format_right">To help solidify Show Choir Canada as the de facto authority on show choirs in Canada. To help launch, refine and distinguish SCC as the preeminent Glee showcase in the Canadian market. To create a corporate brand and a sub brand for a championship event, an educational/school brand and a brand for the Glee student community. Identity, website, promotional marketing materials, form design, etc., were all combined under the Show Choir Canada umbrella brand to solidify one juggernaut in the industry.</p>
<p class="format_left">Noteworthy</p>
<p class="format_right">The branding of a new entity is always difficult when the organization is just beginning to develop who they are and what they mean to the industry as a whole. Constantly morphing, depending on its success in certain areas of the industry, Show Choir Canada was learning about both itself and the sometimes quirky nature of its audience and potential sponsors. But after a considerable number of meetings and group research, four separate but coherent entities were formed to coalesce the vision of Show Choir Canada.</p>
<p class="format_left">Vendor</p>
<p class="format_right"><a href="http://www.thirst.org" target="_blank">Thirst</a></p>
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		</item>
		<item>
		<title>Spineless eBooks</title>
		<link>http://www.418qe.com/spineless-boring-ebooks</link>
		<comments>http://www.418qe.com/spineless-boring-ebooks#comments</comments>
		<pubDate>Tue, 25 Aug 2009 23:32:29 +0000</pubDate>
		<dc:creator>James Caldwell</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Book]]></category>
		<category><![CDATA[eBook]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Logos]]></category>
		<category><![CDATA[Missed]]></category>

		<guid isPermaLink="false">http://www.418qe.com/?p=1449</guid>
		<description><![CDATA[Ever look at someone&#8217;s bookshelf? It is one of the first things I do when I enter a room with lots of books at eye level. I start scanning the spines of the books and reading their titles. But until the other day I had never really noticed all the different logos that represent the [...]]]></description>
			<content:encoded><![CDATA[<p><span class="ft">Ever look at</span> someone&#8217;s bookshelf? It is one of the first things I do when I enter a room with lots of books at eye level. I start <strong>scanning the spines</strong> of the books and reading their titles. But until the other day I had never really noticed all the different logos that represent the various publishers.<span id="more-1449"></span></p>
<div id="attachment_1754" class="wp-caption alignnone" style="width: 580px"><img src="http://www.418qe.com/wp-content/uploads/2010/02/publishers_logos_ia.jpg" alt="Book Spines" title="Book Spines" width="570" height="100" class="size-full wp-image-1754" /><p class="wp-caption-text">Book Spines</p></div>
<p>The more interesting spines hold my attention firmly while the others usually get nothing more than a quick glance. Visually, I note the colours on the spine, how clean the design is and how clearly I can read the typography. But not until the other day did I ever note the <strong>publisher’s logos</strong>. I don’t know why they seemed so visible on this particular afternoon, but they were suddenly obvious and unavoidable. I stopped looking and reading the spines and started scanning them for the incredibly variety of logos instead. Most had artwork except for the academic presses, which generally consist of only the name of the press. I noticed that many of the publishers had designed special logos for <strong>alternate audience segments</strong> and other publishers had refreshed or modernized versions of their logos represented on their more resent print runs. Generally all the logos were one colour line work, using only <strong>positive and negative space</strong> to make themselves recognizable.</p>
<p><strong>Now for a sobering thought.</strong> I can&#8217;t help but think that this lovely collage of book spines is going to go the way of the dodo when eBooks become the standard. There will simply be no more jacket art nor spines to peruse, no more colour, line and type to hold my attention. There really is something I enjoy about the <strong>tactile quality of the printed book</strong> and I am certainly going to miss it if or when it is gone.</p>
<h5 class="sub">A book spines analogy</h5>
<p>When the paper book disappears, and some form of eBooks replaces them it is going to be a dark day. I believe it will be a sore reminder of the day when ‘vinyl’ was no longer available on mass. <strong>I enjoyed flipping through all that vinyl</strong>, there was an art to quickly flipping through hundreds of albums at my favourite record store. Every so often one of the covers would hit a chord with me, I would stop and stare at that album and maybe even pick it out of the bin. If I did, I would lift it up gently and slowly slide the vinyl and lyric page out of its jacket and <strong>read the poetry</strong>. [Sound of record needle scratching across vinyl goes here] Now we have music downloads so the love of the format is gone, it is mostly about money and distribution now, and not the listener’s experience. Sigh&#8230; what follows is a sample from a friend’s bookshelf.</p>
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