Category: Publishing

  • Design For Care

    Last year I had an opportunity to work with Peter Jones on a ground breaking book about approaching health care with a human-centered design approach. Many of the methodologies introduced new tools and techniques that would easily improve the lives of patients, allowing them more participation and better interactions with their caregivers and doctors. The…

  • E-zine Explodes Online

    This e-zine made its move to being an online publication and performed spectacularly well. The viewership numbers after the redesign were up substantially.

  • Cahners Evolves its Vortal

    Cahners wanted to be the ‘E-business Portal’. They enjoyed a mix of advanced technology and they had a tremendous amount of wholly owned content to make it an ultimate business vortal destination.

  • The Guardian UK Online

    The Guardian Unlimited hired Neville Brody to make the Guardian Online infinitely flexible and readable. In turn he needed help and called the IAB studious where John Schmitz and I fleshed out ideas and finalized the design.

  • Newsweek moves Online

    Newsweek should be instantly recognizable for most people and because of this fact, the staff wanted an online extension that kept as faithful as possible to their print publication while establishing it’s own personality.

  • The New York Daily News Online

    This was a very involved online extension of a well respected and time honored print brand. The look and feel of the New York Daily News in its traditional printed medium is unmistakable to every New Yorker and so the task at hand was formidable. The starting point was the clean up of a trusted…

  • Peace Magazine

    This was an independent magazine (as you would think independent movie), lots passion and no money. This redesign and templating structure was voluntary work for a worthy cause. It was mass produced by photocopiers, hand stapled and distributed to the various magazine and book stores in Toronto.

  • Canadian Living Redesign

    After too many years of different people leading the art direction for this magazine and influencing it’s graphic language in one direction or another, it had become unfocused and therefore hard to read. Canadian Living hired Roger Black to simplify and bring back editorial content to every page of their publication. Fortunately, Thirst helped with…

  • The Toronto Star

    The Toronto Star is an institution in Toronto, many families get it delivered to their home and you can find it on almost every street corner in a blue vending box. It really caters to all the communities in the larger GTA area and focuses on the people and their situations in those neighbourhoods. (Rather…

  • The Globe and Mail

    The Globe and Mail is one of the most compelling newspapers anywhere. They call themselves Canada’s national newspaper and actually were the first ever newspaper to launch on the internet… yes they beat the New York Times. Always a good read, they have not only sustained but enhanced their brand after moving online.