articles within the ‘Publishing’ category

Canadian Living Redesign

By James Caldwell | Published: January 1st, 2009

After too many years of different people leading the art direction for this magazine and influencing it’s graphic language in one direction or another, it had become unfocused and therefore hard to read. Canadian Living hired Roger Black to simplify and bring back editorial content to every page of their publication. Fortunately, Thirst helped with this task.

The Toronto Star

By James Caldwell | Published: January 1st, 2009

The Toronto Star is an institution in Toronto, many families get it delivered to their home and you can find it on almost every street corner in a blue vending box. It really caters to all the communities in the larger GTA area and focuses on the people and their situations in those neighbourhoods. (Rather than other newspapers which write stories with a business slant.) It is this attention that makes it so popular to the everyday family.

The Globe and Mail

By James Caldwell | Published: December 31st, 2008

The Globe and Mail is one of the most compelling newspapers anywhere. They call themselves Canada‚Äôs national newspaper and actually were the first ever newspaper to launch on the internet… yes they beat the New York Times. Always a good read, they have not only sustained but enhanced their brand after moving online.