The creation of a logo based on elegance for the financial world.
Client
PHChapman
Client Bio
PHChapman provides institutional investors, private banks, inpidual investors and family offices top quality investment management alternatives for absolute long-term appreciation with low relative volatility.
Personal History
I used Agenda light in upper & lower case for this logo, kerned it spaciously, but not too spaciously, so that it could survive online and in smaller print and I used Pantone 293, as this colour had a nice business tone to it. All prerequisite stationary followed.
Objective
To create a visual identity for the client which represented financial prosperity and professionalism.
Noteworthy
Thirst created a very clean typographical visual identity for PHChapman.