Microsoft Rethinks MSN

By James Caldwell | Published: January 3rd, 2009

MSN asked for sketches for a new launch of MSN. It wanted people to have instant access to their content and they wanted it to be bright and attractive.


Microsoft Network (MSN)

Client Bio

Microsoft’s consumer-based portal.

Personal History

This is a weird one. This opportunity came up but then was removed, I can only conclude that internal conversations changed the strategy for Microsoft. The result was a first pass sketch for feedback from Microsoft.


Rethink MSN’s look & feel under two primary guidelines. The first was to concentrate on delivering a content rich experience and the second was to deliver the experience within a brief download time.


Within two days these preliminary sketches, along with others, were sent to Microsoft to help them brainstorm their present reconstruction of MSN.

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