feedback

Microsoft Rethinks MSN

By James Caldwell | Published: January 3rd, 2009

MSN asked for sketches for a new launch of MSN. It wanted people to have instant access to their content and they wanted it to be bright and attractive.

Client

Microsoft Network (MSN)

Client Bio

Microsoft’s consumer-based portal.

Personal History

This is a weird one. This opportunity came up but then was removed, I can only conclude that internal conversations changed the strategy for Microsoft. The result was a first pass sketch for feedback from Microsoft.

Objective

Rethink MSN’s look & feel under two primary guidelines. The first was to concentrate on delivering a content rich experience and the second was to deliver the experience within a brief download time.

Noteworthy

Within two days these preliminary sketches, along with others, were sent to Microsoft to help them brainstorm their present reconstruction of MSN.


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