articles within the ‘Strategy’ category

Damn proud of the PM’s plane

By James Caldwell | Published: June 18th, 2013

After publishing Keith Branscombe’s article about the PM’s plane, which quite honestly mirrored thousands of comments in the newspapers and on television albeit with far more flare, I was lucky enough to have the designer of The Government of Canada CC1-150 paint scheme email me a short but polite “Drop me a line”. So unlike the general media whose articles were written on a solely political slant (which I actually blame for igniting the firestorm of comments), I asked Jim to write me a rebuttal. He has easily exceeded my expectations by sharing some of his knowledge on his rather unconventional design niche in aircraft paint scheme design.

Polaris CC-150

Polaris CC-150

Another federal design disaster

By James Caldwell | Published: June 11th, 2013

My good friend Keith Branscombe is at it again. A couple of days ago he sent me a beautiful rant about the Canadian Government and its lack of thinking when it comes to branding our national image. This time it is about the new paint job on the Prime Minister’s military Airbus jet, the Polaris CC-150. He has graciously allowed me to publish it. Enjoy!

RCAF logo up close

RCAF logo up close

Designing Health Care Solutions

By James Caldwell | Published: February 17th, 2013

It’s great to have modern health care in Canada, but we all know and have experienced that our Health Care System is excessively administered and not properly designed for people to understand and be empowered to lead their own health initiatives. In fact, we all have all found it to be overly confusing and too complex even for simple tasks. Have you often wondered if health professionals feel the same way? And how could designers help?

Health Care Design - Do you remember ParticipACTION?

Health Care Design – Do you remember ParticipACTION?

Strategically speaking

By James Caldwell | Published: May 16th, 2012

I was asked the other day about strategy and what that meant for client engagements. Obviously an open ended question, with few parameters. There was no use case study to help construct a foundation nor was there any sense of timeline for this imaginary engagement. So I gave my best response at the time but I have been thinking about ever since.

Question what you ask

By James Caldwell | Published: October 20th, 2011

In life we ask questions to elicit information we need. But the questions we ask may not motivate people to deeply reflect, or inspire a careful response. The idea of exchanging information through questions and answers is something that we take for granted. We don’t always think if the question is the right one or if the answer needs more thought. It is unfortunate because great questions can be the inspiration for groundbreaking or alternative solutions, especially in design.

Questions Issues

Questions Issues

It has to be Readable

By James Caldwell | Published: February 11th, 2011

There are so many key phrases in the design industry and for the last decade the technology industry has supplied the design industry with even more jargon. We now talk about sustainability, ROI, stakeholders, experiential design and usability as we have evolved from paper, to screen, to multitouch to gestural… and the list keeps growing. But every time I sit down with clients I try and take them back to the core purpose of having empathy with their audience and making sure that their message is eminently readable.

Readability

An exercise in readability.

Positive Deviance

By James Caldwell | Published: November 11th, 2010

On Wednesday, November 10, 2010 I participated in a session that dealt with the practice of Positive Deviance (called PD after this). This conversation was facilitated by Erika Bailey who calls herself a ‘Human Systems Consultant’. I have had the good fortune of talking with her in the past but I never had the opportunity to hear her speak.

The Power of Positive Deviance

The Power of Positive Deviance