articles within the ‘Projects’ category

Design For Care

By James Caldwell | Published: July 2nd, 2014

Last year I had an opportunity to work with Peter Jones on a ground breaking book about approaching health care with a human-centered design approach. Many of the methodologies introduced new tools and techniques that would easily improve the lives of patients, allowing them more participation and better interactions with their caregivers and doctors. The book I am referring to is called Design For Care – Innovating Healthcare Experience by Peter H. Jones.

Design For Care

Design For Care


“nationals” it is!

By James Caldwell | Published: March 13th, 2012

Showchoir Canada were interested in a name change for their event. 2011 was their inaugural year and they learned a lot from their experience. Show Choir management were surer of themselves and certain of some changes they needed for 2012.

Nationals, final logo

Nationals, final logo

Show Choir Canada’s Glee

By James Caldwell | Published: May 3rd, 2011

Show Choir Canada’s mission is to play a vital role in the development and support of show choirs in Canada by creating opportunities, including live competition-format presentations, that inspire youth participants to not only work together through song and dance to achieve a common goal of excellence but also grow and develop as individuals while sharing in the creative process.

da Costa Talent Launches Website

By James Caldwell | Published: September 1st, 2009

da Costa Talent recently decided that they needed an online presence. They have expanded over the years to the point where they have numerous agency clients (talent) that need to be quickly referenced by their industry clients. In a time where businesses are connected online, images of their talent on their own office walls was no longer severing their purpose.

Corktown Newsletter

By James Caldwell | Published: May 19th, 2009

After having moved back to Toronto I wanted to get involved with my community. I live in a part of Toronto called Corktown, which is an historic Old Town neighbourhood in the midst of massive changes. Corktown has immense potential and it is because of this fact that I decided to contribute my time and accept to be part of the ‘Corktown Residents and Business Association’ – (CRBA).

The New York Daily News Online

By James Caldwell | Published: January 1st, 2009

This was a very involved online extension of a well respected and time honored print brand. The look and feel of the New York Daily News in its traditional printed medium is unmistakable to every New Yorker and so the task at hand was formidable. The starting point was the clean up of a trusted and familiar logo in order to extend it online and then the redesign of the digital ‘look and fell’ for the newspaper.

Univision moves Online

By James Caldwell | Published: January 2nd, 2009

Univision decided to make their move online. As a result, Univision’s new hispanic portal contains separate channels for content and an online shopping experience specifically designed for their culture. These designs enabled Univision to take new market share and solidify the hispanic market in the United States.