The creation of a logo based on elegance for the financial world.
PHChapman provides institutional investors, private banks, inpidual investors and family offices top quality investment management alternatives for absolute long-term appreciation with low relative volatility.
I used Agenda light in upper & lower case for this logo, kerned it spaciously, but not too spaciously, so that it could survive online and in smaller print and I used Pantone 293, as this colour had a nice business tone to it. All prerequisite stationary followed.
To create a visual identity for the client which represented financial prosperity and professionalism.
Thirst created a very clean typographical visual identity for PHChapman.