articles within the ‘Design Thinking’ category

Damn proud of the PM’s plane

By James Caldwell | Published: June 18th, 2013

After publishing Keith Branscombe’s article about the PM’s plane, which quite honestly mirrored thousands of comments in the newspapers and on television albeit with far more flare, I was lucky enough to have the designer of The Government of Canada CC1-150 paint scheme email me a short but polite “Drop me a line”. So unlike the general media whose articles were written on a solely political slant (which I actually blame for igniting the firestorm of comments), I asked Jim to write me a rebuttal. He has easily exceeded my expectations by sharing some of his knowledge on his rather unconventional design niche in aircraft paint scheme design.

Polaris CC-150

Polaris CC-150

Another federal design disaster

By James Caldwell | Published: June 11th, 2013

My good friend Keith Branscombe is at it again. A couple of days ago he sent me a beautiful rant about the Canadian Government and its lack of thinking when it comes to branding our national image. This time it is about the new paint job on the Prime Minister’s military Airbus jet, the Polaris CC-150. He has graciously allowed me to publish it. Enjoy!

RCAF logo up close

RCAF logo up close

It has to be Readable

By James Caldwell | Published: February 11th, 2011

There are so many key phrases in the design industry and for the last decade the technology industry has supplied the design industry with even more jargon. We now talk about sustainability, ROI, stakeholders, experiential design and usability as we have evolved from paper, to screen, to multitouch to gestural… and the list keeps growing. But every time I sit down with clients I try and take them back to the core purpose of having empathy with their audience and making sure that their message is eminently readable.

Readability

An exercise in readability.

The Seven Laws of Interfaces

By James Caldwell | Published: August 1st, 2009

On July 28th I attended a talk given by Dr. Carlos Scolari about the Seven Laws of Interfaces. Carlos is a professor at the University of Vic in Spain. He is a media ecologist and a semiotician; he is a teacher and researcher and also holds a position at Universitat Pompeu Fabra in Barcelona. For the last few months he has been working at sLab as a visiting professor in Toronto.

A Designer’s Many Hats

By James Caldwell | Published: March 4th, 2009

Lately I have heard a lot of people describe and define what it means to be a leader, an entrepreneur, an innovator and a designer. Each of these requires various skills to succeed and each is hard to master. To an extent, each seems too complex to properly describe.

Jane Fulton Suri of IDEO

By James Caldwell | Published: February 2nd, 2009

I recently went to see Jane Fulton Suri speak at the Ontario College of Art and Design, she is the Chief Creative Director of IDEO which is a California-based design firm. She comes from a background in human factors psychology and architecture and is a one of the people championing and trying to evolve human-centred design methods. She has been a contributing author for several periodicals and also published her own book, ‘Thoughtless Acts?’.

The Beginnings of a Plan

By James Caldwell | Published: January 12th, 2009

Each day people have a great many articles to read. Whether it is for personal or professional consumption, the sources of information are virtually unlimited. Since there is so much information competing for our eyeballs, it is crucial for content providers to produce that information in a manner which is easy to find, read and digest.