Tag: Identity

  • Damn proud of the PM’s plane

    After publishing Keith Branscombe’s article about the PM’s plane, which quite honestly mirrored thousands of comments in the newspapers and on television albeit with far more flare, I was lucky enough to have the designer of The Government of Canada CC1-150 paint scheme email me a short but polite “Drop me a line”. So unlike…

  • Another federal design disaster

    My good friend Keith Branscombe is at it again. A couple of days ago he sent me a beautiful rant about the Canadian Government and its lack of thinking when it comes to branding our national image. This time it is about the new paint job on the Prime Minister’s military Airbus jet, the Polaris…

  • “nationals” it is!

    Showchoir Canada were interested in a name change for their event. 2011 was their inaugural year and they learned a lot from their experience. Show Choir management were surer of themselves and certain of some changes they needed for 2012.

  • Show Choir Canada’s Glee

    Show Choir Canada’s mission is to play a vital role in the development and support of show choirs in Canada by creating opportunities, including live competition-format presentations, that inspire youth participants to not only work together through song and dance to achieve a common goal of excellence but also grow and develop as individuals while…

  • Appreciative Inquiry

    Appreciative Inquiry was first conceived in 1986 by David Cooperrider and Suresh Srivastva while they were studying an organization. In this study they interviewed half the organization looking for “problems to be solved” and the other half looking for “miracles to be embraced”. What they discovered was that the information they collected was significantly different…

  • da Costa Talent Launches Website

    da Costa Talent recently decided that they needed an online presence. They have expanded over the years to the point where they have numerous agency clients (talent) that need to be quickly referenced by their industry clients. In a time where businesses are connected online, images of their talent on their own office walls was…

  • EngageMe: A Fresh Approach

    EngageMe addresses a key infrastructure shortcoming of today’s Internet: the inability to find people across social networks and communications environments based on interests that users have in common.

  • E-zine Explodes Online

    This e-zine made its move to being an online publication and performed spectacularly well. The viewership numbers after the redesign were up substantially.

  • Sakonnet takes its Energy Online

    Sakonnet needed a first strike into the energy market to compete against longer standing risk management software firms. They hired Thirst to help them out.

  • Zoonlab Identity

    Zoonlab needed several logos to enhance the synthesis of its company and its products.

  • Univision moves Online

    Univision decided to make their move online. As a result, Univision’s new hispanic portal contains separate channels for content and an online shopping experience specifically designed for their culture. These designs enabled Univision to take new market share and solidify the hispanic market in the United States.

  • PHChapman Financial Logo

    The creation of a logo based on elegance for the financial world.

  • Newsweek moves Online

    Newsweek should be instantly recognizable for most people and because of this fact, the staff wanted an online extension that kept as faithful as possible to their print publication while establishing it’s own personality.

  • NetMarket gets Enhanced

    There were two basic tasks for this client: the identity was reworked – a simple colour reduction to help strengthen the brand’s image and the storefront was enhanced – quick previews and easy browsing for increased selling potential.

  • Law Firm, Hiltz Szigeti: A New Look

    This law firm wanted a more professional look for itself to bring it inline with its practise. They wanted a clean but traditional look. A standard package with basic stationary was included.

  • Galileo Interactive visual identity

    This was a start-up firm based in New York City that needed a visual identity for its new CMS product.

  • A Logo for Twentieth Century Fox

    Thirst creates another well received logo, this time for Twentieth Century Fox.

  • The New York Daily News Online

    This was a very involved online extension of a well respected and time honored print brand. The look and feel of the New York Daily News in its traditional printed medium is unmistakable to every New Yorker and so the task at hand was formidable. The starting point was the clean up of a trusted…

  • da Costa Talent Management

    da Costa was a small company that rose quickly, they soon realized that their fledgling ‘look and feel’ was unsatisfactory for its capabilities and thought that they needed a more professional image… to match their own. Thirst created a logo and mark for them that was highly visible and clean. Based on this new identity…

  • Family Channel

    Family Channel is a wholesome cable station which advertises both to the parents and their children. Thirst performed most of their print advertising work and as a bonus I made a good friend from one of my clients.