Rogers is synonymous with Canadian communications. The uber-media company needed to showcase their portfolio of companies and products and take their first serious move online.
Canada’s largest media company; provides cable television, wireless communications, print, and radio to over 50 million customers.
Coming home was fun, asking me to do this project was rhetorical. At this time Rogers had not made a concerted effort to go online as a singular brand. Efforts before this relied on the their various departments wants and expertise. IAB took it all online. And I mean we really took it online – the whole site (thousands of pages) was hand coded by myself and Jonathan Corum. A collective applause for CMS software please.
I have two favourite stories for this project. One: I met and made a very good (and highly talented) friend of mine, Jonathan Corum, and two: while on one of the top floors of the Scotia Bank tower one of my American co-workers peered outside the window and while looking at the CN Tower asked me if it was Toronto’s version of the ‘Space Needle’.
To re-brand, integrate and redefine Rogers’ future direction.
Designed a coherent online graphic identity. Enhanced sales and customer service online, thus saving millions of dollars. Unified and strengthened Rogers’ online presence to solidify its position as Canada’s digital leader. Coordinated internal divisions and multiple vendors to keep original goals on target.