posts tagged ‘Ecommerce

Help me first – more meaningful ROI

By James Caldwell | Published: June 19th, 2010

Businesses always want to increase their ROI. This is a pretty straight forward statement and one which no one ever argues against. The question of “How do we, as a company, increase our capital within the confines of our set marketing and advertising budget?” is an issue every company has.

Good foundations for eCRM

By James Caldwell | Published: January 9th, 2009

Ever company talks about eCRM and in the late 90’s it used to be one of the industry’s most favourite buzzwords. Since then the hype has calmed down, possibly because there aren’t as many companies hopping on to the bandwagon. Nevertheless eCRM is just as important today but perhaps better understood. eCRM is basically a company’s ability to build, retain, improve and expand online customer relationships profitably. eCrm can be driven through but is not limited to e-business transactions, interactive marketing campaigns and continuing interaction with customers.

eCRm foundations

eCRm foundations

Univision moves Online

By James Caldwell | Published: January 2nd, 2009

Univision decided to make their move online. As a result, Univision’s new hispanic portal contains separate channels for content and an online shopping experience specifically designed for their culture. These designs enabled Univision to take new market share and solidify the hispanic market in the United States.

Gateway as a Moving Target

By James Caldwell | Published: January 3rd, 2009

Gateway was a continually large project. IAB helped with just about anything that Gateway could think of, everything from their internal sales application to an interactive marketing web-based operating system interface that was way ahead of its time. Gateway was not just exciting for its work but for its people and learning curve that it presented.