Tag: Ecommerce
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Help me first – more meaningful ROI
Businesses always want to increase their ROI. This is a pretty straight forward statement and one which no one ever argues against. The question of “How do we, as a company, increase our capital within the confines of our set marketing and advertising budget?” is an issue every company has.
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Good foundations for eCRM
Ever company talks about eCRM and in the late 90’s it used to be one of the industry’s most favourite buzzwords. Since then the hype has calmed down, possibly because there aren’t as many companies hopping on to the bandwagon. Nevertheless eCRM is just as important today but perhaps better understood. eCRM is basically a…
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Gateway as a Moving Target
Gateway was a continually large project. IAB helped with just about anything that Gateway could think of, everything from their internal sales application to an interactive marketing web-based operating system interface that was way ahead of its time. Gateway was not just exciting for its work but for its people and learning curve that it…
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Univision moves Online
Univision decided to make their move online. As a result, Univision’s new hispanic portal contains separate channels for content and an online shopping experience specifically designed for their culture. These designs enabled Univision to take new market share and solidify the hispanic market in the United States.