posts tagged ‘Marketing

Show Choir Canada’s Glee

By James Caldwell | Published: May 3rd, 2011

Show Choir Canada’s mission is to play a vital role in the development and support of show choirs in Canada by creating opportunities, including live competition-format presentations, that inspire youth participants to not only work together through song and dance to achieve a common goal of excellence but also grow and develop as individuals while sharing in the creative process.

Help me first – more meaningful ROI

By James Caldwell | Published: June 19th, 2010

Businesses always want to increase their ROI. This is a pretty straight forward statement and one which no one ever argues against. The question of “How do we, as a company, increase our capital within the confines of our set marketing and advertising budget?” is an issue every company has.

Discover Card Contest

By James Caldwell | Published: March 12th, 2010

Remember when you were a student at University? Now do you remember the kiosks within the front doors of your educational institution. Well for me this all came rushing back while designing this Discover Card microsite. But I have to admit I would have liked this type of interaction better than the hard sell method of yesteryear and I know it worked for Discover Card.