Zoonlab Identity

By James Caldwell | Published: January 2nd, 2009

Zoonlab needed several logos to enhance the synthesis of its company and its products.



Client Bio

A start-up venture for delivering information over wireless devices.


To create a visual identity that could also be easily output on cell phones.


Thirst was able to play with the “Zoon” prefix to separate the core company “Zoonlab” from its software “Zoonwav”. Both logos use the same typography and format but are distinguished through their suffixes and different marks. This strategy enabled Zoonlab to augment and unify its visual identity.

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