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E-zine Explodes Online

By James Caldwell | Published: January 4th, 2009

This e-zine made its move to being an online publication and performed spectacularly well. The viewership numbers after the redesign were up substantially.

Client

Morbid Outlook

Client Bio

The premier Gothic lifestyle online magazine portal.

Personal History

There are markets everywhere. This project was for a friend who decided that she wanted a more polished look for her e-zine that was easier to maintain. As a side note, this magazine is still hand coded and would do much better if moved to a CMS.

Objective

To increase the number of viewers online, to enhance and support greater advertising revenue potential and to expand the base viewing audience.

Noteworthy

Thirst completely overhauled Morbid Outlook’s online experience. The new site has easy access to much more content. The levels of editorial are supported within a clear navigational structure and all pages are enhanced by leveraging the site’s personalities and artists. Only a month after the redesign, the hits doubled, the average length of visit increased over 60% and the number of pages viewed per visit more than doubled. Morbid Outlook now has an easily scaleable template framework to facilitate its strong site growth.


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