Tag: Editorial
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Design For Care
Last year I had an opportunity to work with Peter Jones on a ground breaking book about approaching health care with a human-centered design approach. Many of the methodologies introduced new tools and techniques that would easily improve the lives of patients, allowing them more participation and better interactions with their caregivers and doctors. The…
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It has to be Readable
There are so many key phrases in the design industry and for the last decade the technology industry has supplied the design industry with even more jargon. We now talk about sustainability, ROI, stakeholders, experiential design and usability as we have evolved from paper, to screen, to multitouch to gestural… and the list keeps growing.…
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BookCamp Toronto 2010
My initial thoughts about the day were: “Okay so it is supposed to be the first nice day this week and I am going to BookCamp Toronto 2010 to sit inside Robarts Library all day and listen to and participate in various discussions.” I was conflicted, I really needed a sunny day and I wanted…
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ebook nausea
I am part of an ebook group that began at OCAD about one year ago. We call our ebook the ‘sbook’, short for ‘smart book’. Our goal is simple: to envision the successor to the printed codex – not so simple.
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Bookcamp Toronto 2009
On Saturday June 6th of this year Bookcamp Toronto was held at the University of Toronto. It was the first time it was held and I believe the event surpassed the organizer’s expectations. They put on a wonderful event, brought in great speakers and were even able to provide everyone with a great free lunch,…
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Corktown Newsletter
After having moved back to Toronto I wanted to get involved with my community. I live in a part of Toronto called Corktown, which is an historic Old Town neighbourhood in the midst of massive changes. Corktown has immense potential and it is because of this fact that I decided to contribute my time and…
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The Future of Newspapers
I recently sat down with Gary who was writing his graduating thesis on the topic of newspapers. Because of my background in traditional and online news media he wanted to pick my brain about what I thought were the real issues concerning the future of the medium. This topic is of great interest to me…
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Editorial Markup
I realize that this article should be common knowledge but it bears repeating because not everyone is aware of standardized editing marks. I am sure anyone that has worked in a business environment has received feedback on something they wrote and had to figure out what the proofreader was trying to say.
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Cahners Evolves its Vortal
Cahners wanted to be the ‘E-business Portal’. They enjoyed a mix of advanced technology and they had a tremendous amount of wholly owned content to make it an ultimate business vortal destination.
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The Guardian UK Online
The Guardian Unlimited hired Neville Brody to make the Guardian Online infinitely flexible and readable. In turn he needed help and called the IAB studious where John Schmitz and I fleshed out ideas and finalized the design.
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Univision moves Online
Univision decided to make their move online. As a result, Univision’s new hispanic portal contains separate channels for content and an online shopping experience specifically designed for their culture. These designs enabled Univision to take new market share and solidify the hispanic market in the United States.
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Newsweek moves Online
Newsweek should be instantly recognizable for most people and because of this fact, the staff wanted an online extension that kept as faithful as possible to their print publication while establishing it’s own personality.
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The New York Daily News Online
This was a very involved online extension of a well respected and time honored print brand. The look and feel of the New York Daily News in its traditional printed medium is unmistakable to every New Yorker and so the task at hand was formidable. The starting point was the clean up of a trusted…
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Peace Magazine
This was an independent magazine (as you would think independent movie), lots passion and no money. This redesign and templating structure was voluntary work for a worthy cause. It was mass produced by photocopiers, hand stapled and distributed to the various magazine and book stores in Toronto.
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Midas
Midas hired Thirst for a lot of it’s internal promotional work and bilingual communications. Whether it was cue cards for employee learning or their internal magazine, they wanted to help their company by focusing on their employees enjoyment and sound teaching practises.
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ODA (Ontario Dental Association)
As it is a non-profit, this company has to use it’s money sparingly and engage resources only when they believe it can help their directives. They service both Ontario dentists and the people of Ontario to help educate them and to provide consistency to the practise. Thirst tried to help them with their publication redesign.
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Canadian Living Redesign
After too many years of different people leading the art direction for this magazine and influencing it’s graphic language in one direction or another, it had become unfocused and therefore hard to read. Canadian Living hired Roger Black to simplify and bring back editorial content to every page of their publication. Fortunately, Thirst helped with…
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The Toronto Star
The Toronto Star is an institution in Toronto, many families get it delivered to their home and you can find it on almost every street corner in a blue vending box. It really caters to all the communities in the larger GTA area and focuses on the people and their situations in those neighbourhoods. (Rather…
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The Globe and Mail
The Globe and Mail is one of the most compelling newspapers anywhere. They call themselves Canada’s national newspaper and actually were the first ever newspaper to launch on the internet… yes they beat the New York Times. Always a good read, they have not only sustained but enhanced their brand after moving online.