posts tagged ‘Advertising

Help me first – more meaningful ROI

By James Caldwell | Published: June 19th, 2010

Businesses always want to increase their ROI. This is a pretty straight forward statement and one which no one ever argues against. The question of “How do we, as a company, increase our capital within the confines of our set marketing and advertising budget?” is an issue every company has.

EngageMe: A Fresh Approach

By James Caldwell | Published: January 4th, 2009

EngageMe addresses a key infrastructure shortcoming of today’s Internet: the inability to find people across social networks and communications environments based on interests that users have in common.

Perform Consulting

By James Caldwell | Published: December 31st, 2008

Perform Consulting was a startup consisting of four high level business financial consultants who had just formed a new company. They had plans and needed quick but accurate marketing material. Thirst gave them strong images, bold design and powerful typography to stand out from their competition.

MH Media Monitoring

By James Caldwell | Published: December 31st, 2008

This client had never used any professional resources outside it’s own firm. They were skeptical about the benefits and thought that the cost to produce anything other than photocopies of Wordperfect files was too expensive. After one look at their fourth and fifth generation photocopies I knew I could help them. I explained the best time to use my services and they phoned me when the opportunity came up. This was the result of the first campaign: high impact, low cost mailers and leave behinds.

Wright Technology Shocks

By James Caldwell | Published: December 31st, 2008

Wright Technology, an Australian company, wanted to blast onto the computer imaging scene. They knew that they had superior imaging technology and made no bones about it. They were adamant that their introduction into the North American market place was to be bold and they wanted nothing subtle about it.

Canadian Hospitality Foundation

By James Caldwell | Published: December 31st, 2008

Sometimes a worthy cause lands in your lap and even better your liason is so friendly that before you even think about the task ahead you already commit yourself to the project.

Family Channel

By James Caldwell | Published: December 31st, 2008

Family Channel is a wholesome cable station which advertises both to the parents and their children. Thirst performed most of their print advertising work and as a bonus I made a good friend from one of my clients.