posts tagged ‘Identity

Damn proud of the PM’s plane

By James Caldwell | Published: June 18th, 2013

After publishing Keith Branscombe’s article about the PM’s plane, which quite honestly mirrored thousands of comments in the newspapers and on television albeit with far more flare, I was lucky enough to have the designer of The Government of Canada CC1-150 paint scheme email me a short but polite “Drop me a line”. So unlike the general media whose articles were written on a solely political slant (which I actually blame for igniting the firestorm of comments), I asked Jim to write me a rebuttal. He has easily exceeded my expectations by sharing some of his knowledge on his rather unconventional design niche in aircraft paint scheme design.

Polaris CC-150

Polaris CC-150

Another federal design disaster

By James Caldwell | Published: June 11th, 2013

My good friend Keith Branscombe is at it again. A couple of days ago he sent me a beautiful rant about the Canadian Government and its lack of thinking when it comes to branding our national image. This time it is about the new paint job on the Prime Minister’s military Airbus jet, the Polaris CC-150. He has graciously allowed me to publish it. Enjoy!

RCAF logo up close

RCAF logo up close

“nationals” it is!

By James Caldwell | Published: March 13th, 2012

Showchoir Canada were interested in a name change for their event. 2011 was their inaugural year and they learned a lot from their experience. Show Choir management were surer of themselves and certain of some changes they needed for 2012.

Nationals, final logo

Nationals, final logo

Show Choir Canada’s Glee

By James Caldwell | Published: May 3rd, 2011

Show Choir Canada’s mission is to play a vital role in the development and support of show choirs in Canada by creating opportunities, including live competition-format presentations, that inspire youth participants to not only work together through song and dance to achieve a common goal of excellence but also grow and develop as individuals while sharing in the creative process.

Appreciative Inquiry

By James Caldwell | Published: July 3rd, 2010

Appreciative Inquiry was first conceived in 1986 by David Cooperrider and Suresh Srivastva while they were studying an organization. In this study they interviewed half the organization looking for “problems to be solved” and the other half looking for “miracles to be embraced”. What they discovered was that the information they collected was significantly different in each case.

Appreciative Inquiry Cycle

Appreciative Inquiry Cycle

da Costa Talent Launches Website

By James Caldwell | Published: September 1st, 2009

da Costa Talent recently decided that they needed an online presence. They have expanded over the years to the point where they have numerous agency clients (talent) that need to be quickly referenced by their industry clients. In a time where businesses are connected online, images of their talent on their own office walls was no longer severing their purpose.

The New York Daily News Online

By James Caldwell | Published: January 1st, 2009

This was a very involved online extension of a well respected and time honored print brand. The look and feel of the New York Daily News in its traditional printed medium is unmistakable to every New Yorker and so the task at hand was formidable. The starting point was the clean up of a trusted and familiar logo in order to extend it online and then the redesign of the digital ‘look and fell’ for the newspaper.