posts tagged ‘Identity

The birth of a logo

By James Caldwell | Published: March 13th, 2012

Showchoir Canada were interested in a name change for their event. 2011 was their inaugural year and they learned a lot from their experiences. Show Choir management were surer of themselves and certain of some changes they needed for 2012.

Nationals, final logo

Nationals, final logo

Show Choir Canada’s Glee

By James Caldwell | Published: May 3rd, 2011

Show Choir Canada’s mission is to play a vital role in the development and support of show choirs in Canada by creating opportunities, including live competition-format presentations, that inspire youth participants to not only work together through song and dance to achieve a common goal of excellence but also grow and develop as individuals while sharing in the creative process.

Appreciative Inquiry

By James Caldwell | Published: July 3rd, 2010

Appreciative Inquiry was first conceived in 1986 by David Cooperrider and Suresh Srivastva while they were studying an organization. In this study they interviewed half the organization looking for “problems to be solved” and the other half looking for “miracles to be embraced”. What they discovered was that the information they collected was significantly different in each case.

Appreciative Inquiry Cycle

Appreciative Inquiry Cycle

da Costa Talent Launches Website

By James Caldwell | Published: September 1st, 2009

da Costa Talent recently decided that they needed an online presence. They have expanded over the years to the point where they have numerous agency clients (talent) that need to be quickly referenced by their industry clients. In a time where businesses are connected online, images of their talent on their own office walls was no longer severing their purpose.